Every project begins with a focused discussion to understand objectives, audience, constraints, and success criteria. This ensures the work is clearly defined and aligned from the outset.

I carry out targeted research into the organisation, subject matter, and audience context. These insights inform a clear plan, defining scope, priorities, and key milestones before development begins.

Research is translated into a clear concept and structured narrative, shaping how information is organised and communicated. This stage ensures ideas are coherent, purposeful, and aligned with the intended outcome.

The approved concept is developed into a considered visual solution, with close attention to structure, hierarchy, and consistency. Design decisions support clarity, usability, and effective communication across formats.

Following delivery, I provide ongoing support as required, including updates, refinements, and guidance, ensuring the work remains effective as needs evolve.